Marketplaces Grow by 41%, Regions Outpace Capitals in Online Shopping Growth

In 2024, Russian marketplaces demonstrated significant growth of 41%, while the number of purchases increased by 20%. The data was provided by RAEC (Russian Association for Electronic Communications). A key trend is that regional cities (Omsk, Chelyabinsk, Perm, Krasnoyarsk) are showing higher growth rates in online purchases than Moscow and St. Petersburg. Market leaders Ozon and Wildberries are actively expanding their offerings, including financial services, indicating a diversification of their business models and a drive to create ecosystems. The growth signals the ongoing digitalization of retail trade in Russia and a shift in consumer activity toward the regions.